Doors of Perception
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Tim O'Shea describes the massive amounts of programming of the general population in a very interesting discussion, referring to principles described in a 1954 essay by Aldous Huxley.
"In America, conventional wisdom that has mass acceptance is usually contrived: somebody paid for it."
He traces this population mind control back to the Father of Spin, Edward L. Bernays, nephew of Sigmund Freud. Bernays is credited with popularizing cigarette use among women, among other things. His many clients included Philip Morris, Pfizer, Monsanto, Eli Lilly, Proctor & Gamble, General Mills, and many others.
O'Shea goes into the psychological and advertising tactics that made Bernays' campaigns such huge successes, such as carefully chosen word choices, alliances with so-called "scientific" organizations, and the use (to this day) of what is now termed 'junk science'. All the while recruiting high profile spokespersons specifically trained in these psychological techniques.

